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Consumer behavior and marketing action / Henry Assael by
  • Assael, Henry
Edition: 6th. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia Thomson Learning 2001
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (3)Call number: 658.8342 ASS, ...

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Consumer behavior and marketing action / Henry Assael by
  • Assael, Henry
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston PWS-KENT Pub. 1992
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 658.8342 ASS, ...

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Marketing management / strategy and action Henry Assael by
  • Assael, Henry
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. Kent Pub. Co. 1985
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 ASS.

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