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Kleppner?s advertising procedure / J. Thomas Russell, W. Ronald Lane by
  • Russell, Thomas, 1941-
  • Kleppner, Otto, 1899-. Advertising procedure
  • Lane, W. Ronald, 1940-
Series: The Prentice Hall series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. Prentice Hall 1993
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 659.1 RUS, ...

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Competitive marketing strategy / John A. Czepiel by
  • Czepiel, John A
Series: The Prentice-Hall series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, NJ Prentice Hall 1992
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.802 CZE.

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