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Sell the brand first / how to sell your brand and create lasting customer loyalty by Dan Stiff by
  • Stiff, Dan
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 2006
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 658.827 STI, ...

The breakaway brand / how great brands stand out Francis J. Kelly III, Barry Silverstein by
  • Kelly, Francis J, 1956-
  • Silverstein, Barry, 1948-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 2005
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (3)Call number: 658.827 KEL, ...

Manager's guide to online marketing / Jason D. Weaver by
  • Weaver, Jason D
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw Hill 2013
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.872 WEA.

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