000 00644nam a2200205 4500
001 0000003498
008 231029s9999 xx 000 0 und d
020 0 0 _a007114904X
_cRM107.50
040 _aPOLIMAS
090 0 0 _a658.9
_bBER
100 1 0 _aBernhardt, Kenneth L.
245 1 0 _aCases in marketing /
_cKenneth L. Bernhardt, Thomas C. Kinnear
250 0 0 _a7th. ed.
260 0 0 _aBoston; Burr Ridge
_bMcGraw-Hill
_c1994
300 0 0 _axiv, 665p.
_bill.
_c24cm.
440 0 0 _aThe Irwin series in marketing
650 0 0 _aMarketing
_xDecision making
_xCase studies
650 0 0 _aMarketing
_xManagement
_xCase studies
700 1 0 _aKinnear, Thomas C.
999 _c10464
_d10464