| 000 | 00554nam a2200181 4500 | ||
|---|---|---|---|
| 001 | 0000003505 | ||
| 008 | 231029s9999 xx 000 0 und d | ||
| 020 | 0 | 0 |
_a0071122931 _cRM87.70 |
| 040 | _aPOLIMAS | ||
| 090 | 0 | 0 |
_a659.1 _bARE |
| 100 | 1 | 0 | _aArens, William F. |
| 245 | 1 | 0 |
_aContemporary advertising / _cWilliam F. Arens |
| 260 | 0 | 0 |
_aBoston _bMcGraw-Hill Irwin _c2002 |
| 300 | 0 | 0 |
_axxxii, 614p. _bill. _c29 cm. |
| 440 | 0 | 0 | _aThe McGraw-Hill/Irwin series in marketing |
| 504 | 0 | 0 | _aIncludes bibliographical references and indexes |
| 650 | 0 | 0 | _aAdvertising |
| 999 |
_c10485 _d10485 |
||