000 00577nam a2200181 4500
001 0000004064
008 231029s9999 xx 000 0 und d
020 0 0 _a0273646443
_cRM131.60
040 _aPOLIMAS
090 0 0 _a658.848
_bHOL
100 1 0 _aHollensen, Svend
245 1 0 _aGlobal marketing /
_ba market-responsive approach
_cSvend Hollensen
250 0 0 _a2nd ed.
260 0 0 _aHarlow, England ;
_aNew York
_bFinancial Times Prentice Hall
_c2001
300 0 0 _axxxi, 667p.
_bill.
_c25cm.
504 0 0 _aIncludes bibliographical references and index
650 0 0 _aExport marketing
999 _c12162
_d12162