| 000 | 00598nam a2200193 4500 | ||
|---|---|---|---|
| 001 | 0000004090 | ||
| 008 | 231029s9999 xx 000 0 und d | ||
| 020 | 0 | 0 |
_a0273693980 _cRM238.30 |
| 040 | _aPOLIMAS | ||
| 090 | 0 | 0 |
_a658.8 _bDOY |
| 100 | 1 | 0 |
_aDoyle, Peter, _d1943 |
| 245 | 1 | 0 |
_aMarketing management and strategy / _cPeter Doyle and Phil Stern |
| 260 | 0 | 0 |
_aNew York _bFinancial Times Prentice Hall _c2006 |
| 300 | 0 | 0 |
_axii, 446p. _bill. _c27cm. |
| 504 | 0 | 0 | _aIncludes bibliographical references and index |
| 650 | 0 | 0 | _aMarketing |
| 650 | 0 | 0 |
_aMarketing _xManagement |
| 700 | 1 | 0 |
_aStern, Phil _d1954- |
| 999 |
_c12240 _d12240 |
||