| 000 | 00683nam a2200205 4500 | ||
|---|---|---|---|
| 001 | 0000004172 | ||
| 008 | 231029s9999 xx 000 0 und d | ||
| 020 | 0 | 0 |
_a0071168478 _cRM173.50 |
| 040 | _aPOLIMAS | ||
| 090 | 0 | 0 |
_a658.802 _bWAL |
| 100 | 1 | 0 | _aWalker, Orville C. |
| 245 | 1 | 0 |
_aMarketing strategy / _bplanning and implementation _cOrville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larre´che´. |
| 250 | 0 | 0 | _a3rd ed. |
| 260 | 0 | 0 |
_aBoston _bIrwin/McGraw-Hill _c1999 |
| 300 | 0 | 0 |
_axxiii, 393 p. _bill. _c26 cm. |
| 504 | 0 | 0 | _aIncludes bibliographical references and indexes |
| 650 | 0 | 0 |
_aMarketing _xManagement |
| 700 | 1 | 0 | _aBoyd, Harper W. |
| 700 | 1 | 0 | _aLarre´che´, Jean-Claude |
| 999 |
_c12486 _d12486 |
||