000 00538nam a2200169 4500
001 0000004847
008 231029s9999 xx 000 0 und d
020 0 0 _a0135580242
_cRM150.55
040 _aPOLIMAS
090 0 0 _a658.8
_bKOT
100 1 0 _aKotler, Philip
245 1 0 _aMarketing management /
_banalysis, planning, and control
_cPhilip Kotler
260 0 0 _aEnglewood Cliffs, N.J.
_bPrentice-Hall
_c1976
300 0 0 _axi, 529p.
_bill.
_c25cm.
650 0 0 _aIncludes bibliographical references and indexes
650 0 0 _aMarketing
_xManagement
999 _c14511
_d14511