000 | 00697nam a2200217 4500 | ||
---|---|---|---|
001 | 0000004991 | ||
008 | 231029s9999 xx 000 0 und d | ||
020 | 0 | 0 |
_a0538191104 _cRM278.84 |
040 | _aPOLIMAS | ||
090 | 0 | 0 |
_a658.8 _bCUN |
100 | 1 | 0 | _aCunningham, William Hughes |
245 | 0 | 0 |
_aMarketing, a managerial approach / _cWilliam H. Cunningham, Isabella C.M. Cunningham, Christopher M. Swift |
250 | 0 | 0 | _a2th ed. |
260 | 0 | 0 |
_aCincinnati _bSouth-Western Pub. _c1987 |
300 | 0 | 0 |
_aix, 811p. _bill. _c24cm. |
504 | 0 | 0 | _aIncludes bibliographies and indexes |
650 | 0 | 0 | _aMarketing |
650 | 0 | 0 |
_aMarketing _xManagement |
700 | 1 | 0 | _aCunningham, Isabella C. M. |
700 | 1 | 0 | _aSwift, Christopher M. |
999 |
_c14943 _d14943 |