000 00621nam a2200181 4500
001 0000005088
008 231029s9999 xx 000 0 und d
020 0 0 _a0434922668
_cRM60.97
040 _aPOLIMAS
090 0 0 _a658.802
_bWIL
100 1 0 _aWilson, R. M. S.
_q(Richard Malcolm Sano),
_d1946-
245 1 0 _aManagement controls and marketing planning /
_cR. M. S. Wilson
260 0 0 _aLondon
_bHeinemann [for] the Institute of Marketing and the CAM Foundation
_c1979
300 0 0 _axvi, 224p.
_bill.
_c24cm.
650 0 0 _aManagement and Business Studies
650 0 0 _aMarketing
_xManagement
650 0 0 _aMarketing
_xPlanning
999 _c15234
_d15234