| 000 | 00531nam a2200193 4500 | ||
|---|---|---|---|
| 001 | 0000005100 | ||
| 008 | 231029s9999 xx 000 0 und d | ||
| 020 | 0 | 0 |
_a0471613517 _cRM124.25 |
| 040 | _aPOLIMAS | ||
| 090 | 0 | 0 |
_a658.83 _bAAK |
| 100 | 1 | 0 | _aAaker, David A. |
| 245 | 1 | 0 |
_aMarketing research / _cDavid A. Aaker, George S. Day |
| 250 | 0 | 0 | _a4th ed. |
| 260 | 0 | 0 |
_aNew York _bJohn Wiley & Sons _c1990 |
| 300 | 0 | 0 |
_axiv, 739p. _bill. _c24cm. |
| 504 | 0 | 0 | _aIncludes index |
| 650 | 0 | 0 | _aMarketing research |
| 700 | 0 | 0 | _aDay, George S. |
| 999 |
_c15270 _d15270 |
||