| 000 | 00678nam a2200217 4500 | ||
|---|---|---|---|
| 001 | 0000005106 | ||
| 008 | 231029s9999 xx 000 0 und d | ||
| 020 | 0 | 0 |
_a0131430823 _cRM268.90 |
| 040 | _aPOLIMAS | ||
| 090 | 0 | 0 |
_a658.802 _bCZE |
| 100 | 1 | 0 | _aCzepiel, John A. |
| 245 | 1 | 0 |
_aCompetitive marketing strategy / _cJohn A. Czepiel |
| 260 | 0 | 0 |
_aEnglewood Cliffs, NJ _bPrentice Hall _c1992 |
| 300 | 0 | 0 |
_axvii, 491p. _bill. _c25cm. |
| 440 | 0 | 0 | _aThe Prentice-Hall series in marketing |
| 504 | 0 | 0 | _aIncludes bibliographical references and index |
| 650 | 0 | 0 | _aCompetition |
| 650 | 0 | 0 |
_aMarketing _xManagement |
| 650 | 0 | 0 | _aStrategic planning |
| 650 | 0 | 0 | _aTechnological innovations |
| 999 |
_c15288 _d15288 |
||