000			00657nam a2200193 4500
001			0000005464
008			231029s9999 xx 000 0 und d
020	0	0	_a0070041954 _cRM99.22
040			_aPOLIMAS
090	0	0	_a658.84 _bBAK
100	1	0	_aBaker, Sunny.
245	1	0	_aDesktop direct marketing / _bhow to use up-to-the-minute technologies to find and reach new customers _cSunny Baker, Kim Baker
260	0	0	_aNew York _bMcGraw-Hill _c1995
300	0	0	_axix, 391 p. _bill. _c24 cm.
504	0	0	_aIncludes bibliographical references and index
650	0	0	_aDatabase marketing
650	0	0	_aDirect marketing _xData processing
700	1	0	_aBaker, Kim _d1955-
999			_c16359 _d16359