| 000 | 00569nam a2200181 4500 | ||
|---|---|---|---|
| 001 | 0000005675 | ||
| 008 | 231029s9999 xx 000 0 und d | ||
| 020 | 0 | 0 |
_a0324062532 _cRM571.80 |
| 040 | _aPOLIMAS | ||
| 090 | 0 | 0 |
_a659.1 _bSEM |
| 100 | 1 | 0 | _aSemenik, Richard J. |
| 245 | 1 | 0 |
_aPromotion and integrated marketing communications / _cRichard J. Semenik |
| 260 | 0 | 0 |
_aCincinnati, Ohio _bSouth-Western Thomson Learning _c2002 |
| 300 | 0 | 0 |
_axxxix, 582p. _bill. _c29 cm. |
| 504 | 0 | 0 | _aIncludes index |
| 650 | 0 | 0 | _aAdvertising campaigns |
| 650 | 0 | 0 | _aCommunication in marketing |
| 999 |
_c16992 _d16992 |
||