| 000 | 00605nam a2200193 4500 | ||
|---|---|---|---|
| 001 | 0000005818 | ||
| 008 | 231029s9999 xx 000 0 und d | ||
| 020 | 0 | 0 |
_a0000000075 _cRM102.77 |
| 040 | _aPOLIMAS | ||
| 090 | 0 | 0 |
_a658.8 _bHIS |
| 100 | 1 | 0 | _aHise, Richard T. |
| 245 | 1 | 0 |
_aCases in marketing strategy / _cRichard T. Hise, Stephen W. McDaniel |
| 260 | 0 | 0 |
_aColumbus, Ohio _bMerrill _c1984 |
| 300 | 0 | 0 |
_axvii, 676 p. _bill. _c26 cm. |
| 504 | 0 | 0 | _aIncludes bibliographies and index |
| 650 | 0 | 0 | _aMarketing strategy |
| 650 | 0 | 0 |
_aMarketing _xManagement _vCase studies |
| 700 | 1 | 0 |
_aMcDaniel, Stephen W. _d1949 |
| 999 |
_c17418 _d17418 |
||