000 00683nam a2200217 4500
001 0000005853
008 231029s9999 xx 000 0 und d
020 0 0 _a0471093653
_cRM157.43
040 _aPOLIMAS
090 0 0 _a658.8
_bCRO
100 1 0 _aCrompton, John L.
245 1 0 _aMarketing government and social services /
_cJohn L. Crompton, Charles W. Lamb, Jr
260 0 0 _aNew York
_bWiley
_c1986
300 0 0 _axx, 485 p.
_bill.
_c24 cm.
440 0 0 _aWiley series on marketing management
504 0 0 _aIncludes bibliographies and index
650 0 0 _aGovernment publicity
650 0 0 _aMarketing
_xManagement
650 0 0 _aSocial service
_xMarketing
700 1 0 _aLamb, Charles W.
999 _c17523
_d17523