000 00582nam a2200193 4500
001 0000005993
008 231029s9999 xx 000 0 und d
020 0 0 _a9780471755289
_cRM474.49
040 _aPOLIMAS
090 0 0 _a658.8
_bMCD
100 1 0 _aMcDaniel, Carl D.
245 1 0 _aMarketing research /
_cCarl McDaniel, Jr., Roger Gates
250 0 0 _a7th ed.
260 0 0 _aHoboken, NJ
_bWiley
_c2007
300 0 0 _axxvii, (various pagings)
_bill.
_c26 cm.
504 0 0 _aIncludes bibliographical references and index
650 0 0 _aMarketing research
700 1 0 _aGates, Roger H.
_d1942-
999 _c17943
_d17943