| 000 | 00577nam a2200193 4500 | ||
|---|---|---|---|
| 001 | 0000006483 | ||
| 008 | 231029s9999 xx 000 0 und d | ||
| 020 | 0 | 0 |
_a0195040864 _cRM65.85 |
| 040 | _aPOLIMAS | ||
| 090 | 0 | 0 |
_a658.8342 _bOSH |
| 100 | 1 | 0 | _aO?Shaughnessy, John. |
| 245 | 1 | 0 |
_aWhy people buy _cJohn O?Shaughnessy |
| 260 | 0 | 0 |
_aNew York _bOxford University Press _c1987 |
| 300 | 0 | 0 |
_avi, 195 p. _bill. _c25 cm. |
| 504 | 0 | 0 | _aIncludes bibliographical references and index |
| 650 | 0 | 0 | _aConsumer behavior |
| 650 | 0 | 0 | _aMotivation research (Marketing) |
| 650 | 0 | 0 | _aPurchasing |
| 999 |
_c19413 _d19413 |
||