000 00586nam a2200193 4500
001 0000006591
008 231029s9999 xx 000 0 und d
020 0 0 _a0135545935
_cRM125.15
040 _aPOLIMAS
090 0 0 _a658.8
_bKOT
100 1 0 _aKotler, Philip
245 1 0 _aMarketing /
_ban introduction
_cPhilip Kotler, Gary Armstrong
250 0 0 _a3rd ed.
260 0 0 _aEnglewood Cliffs, N.J.
_bPrentice Hall
_c1993
300 0 0 _axxiv, 632 p.
_bill.
_c27 cm.
504 0 0 _aIncludes bibliographical references and indexes
650 0 0 _aMarketing
700 1 0 _aArmstrong, Gary
_q(Gary M.)
999 _c19737
_d19737