000 00579nam a2200169 4500
001 0000007250
008 231029s9999 xx 000 0 und d
020 0 0 _a078902330X
_cRM179.27
040 _aPOLIMAS
090 0 0 _a658.402
_bNIC
245 1 0 _aHandbook of niche marketing /
_bprinciples and practice
_cTevfik Dalgic, editor
260 0 0 _aNew York
_bBest Business Books, Haworth Reference Press
_c2006
300 0 0 _axxii, 256 p.
_bill.
_c23 cm.
504 0 0 _aIncludes bibliographical references and index
650 0 0 _aMarket segmentation
_vCase studies
700 1 0 _aDalgic, Tevfik.
999 _c21714
_d21714