000 00458nam a2200169 4500
001 0000007883
008 231029s9999 xx 000 0 und d
020 0 0 _a0434923303
_cRM35.00
040 _aPOLIMAS
090 0 0 _a659.1
_bWIL
100 1 0 _aWilmshurst, John
245 1 4 _aThe fundamentals of advertising /
_cJohn Wilmshurst
260 0 0 _aLondon
_bHeinemann
_c1985
300 0 0 _axiv, 267p.
_bill.
_c23 cm.
504 0 0 _aIncludes index
650 0 0 _aAdvertising
999 _c23613
_d23613