| 000 | 00614nam a2200193 4500 | ||
|---|---|---|---|
| 001 | 0000007886 | ||
| 008 | 231029s9999 xx 000 0 und d | ||
| 020 | 0 | 0 |
_a0195037022 _cRM36.98 |
| 040 | _aPOLIMAS | ||
| 090 | 0 | 0 |
_a659.1 _bLOD |
| 100 | 1 | 0 | _aLodish, Leonard M. |
| 245 | 1 | 4 |
_aThe advertising and promotion challenge / _bvaguely right or precisely wrong? _cLeonard M. Lodish |
| 260 | 0 | 0 |
_aNew York _bOxford University Press _c1986 |
| 300 | 0 | 0 |
_axiii, 188p. _bill. _c22cm. |
| 500 | 0 | 0 | _aWharton executive library |
| 504 | 0 | 0 | _aIncludes bibliographies and index |
| 650 | 0 | 0 | _aAdvertising |
| 650 | 0 | 0 | _aSales promotion |
| 999 |
_c23622 _d23622 |
||