| 000 | 00511nam a2200181 4500 | ||
|---|---|---|---|
| 001 | 0000007887 | ||
| 008 | 231029s9999 xx 000 0 und d | ||
| 020 | 0 | 0 |
_a0139068910 _cRM29.95 |
| 040 | _aPOLIMAS | ||
| 090 | 0 | 0 |
_a659.132 _bCAP |
| 100 | 1 | 0 | _aCaples, John. |
| 245 | 1 | 0 |
_aTested advertising methods / _brevised and enlarged _cJohn Caples |
| 250 | 0 | 0 | _a4th ed. |
| 260 | 0 | 0 |
_aEnglewood Cliffs, N.J., _bPrentice-Hall _c1974 |
| 300 | 0 | 0 |
_a318 p. _bill. _c24 cm. |
| 504 | 0 | 0 | _aIncludes index |
| 650 | 0 | 0 | _aAdvertising |
| 999 |
_c23625 _d23625 |
||