| 000 | 00713nam a2200217 4500 | ||
|---|---|---|---|
| 001 | 0000007889 | ||
| 008 | 231029s9999 xx 000 0 und d | ||
| 020 | 0 | 0 |
_a9836227075 _cRM 10.00 |
| 040 | _aPOLIMAS | ||
| 090 | 0 | 0 |
_a659.111 _bBAR |
| 100 | 1 | 0 | _aBarban, Arnold M. |
| 245 | 1 | 0 |
_aAsas perancangan media / _bdari aspek pemasaran _cArnold M. Barban, Steven M. Cristol, Frank J. Kopec ; penterjemah Mohamad Md. Yusoff |
| 260 | 0 | 0 |
_aKuala Lumpur _bDewan Bahasa dan Pustaka _c1992 |
| 300 | 0 | 0 |
_axiii, 147ms. _bil. _c24 cm. |
| 504 | 0 | 0 | _aMengandungi indeks |
| 650 | 0 | 0 | _aAdvertising media planning |
| 650 | 0 | 0 | _aMarketing |
| 700 | 1 | 0 | _aCristol, Steven M. |
| 700 | 1 | 0 | _aKopec, Frank J. |
| 700 | 1 | 0 | _aMohamad Md. Yusoff |
| 999 |
_c23631 _d23631 |
||