000 00562nam a2200181 4500
001 0000008294
008 231029s9999 xx 000 0 und d
020 0 0 _a0199281963
_cRM161.77
040 _aPOLIMAS
090 0 0 _a658.83
_bBRA
100 1 0 _aBradley, Nigel,
_d1958-
245 1 0 _aMarketing research /
_btools & techniques
_cNigel Bradley
260 0 0 _aOxford ;
_aNew York
_bOxford University Press
_c2007
300 0 0 _axxi, 531 p.
_bill.
_c25 cm.
504 0 0 _aIncludes bibliographical references and index
650 0 0 _aMarketing
650 0 0 _aMarketing research
999 _c24846
_d24846