| 000 | 00617nam a2200193 4500 | ||
|---|---|---|---|
| 001 | 0000009015 | ||
| 008 | 231029s9999 xx 000 0 und d | ||
| 020 | 0 | 0 |
_a0434923001 _cRM30.00 |
| 040 | _aPOLIMAS | ||
| 090 | 0 | 0 |
_a658.8 _bWIL |
| 100 | 0 | 0 | _aWilliams, Keith C. |
| 245 | 0 | 0 |
_aBehavioural aspects of marketing / _cKeith C. Williams |
| 260 | 0 | 0 |
_aLondon _bHeinemann _c1981 |
| 300 | 0 | 0 |
_aix, 235p. _bill. _c24cm. |
| 500 | 0 | 0 | _a"Published on behalf of the Institute of Marketing and the CAM Foundation" |
| 504 | 0 | 0 | _aIncludes bibliographies and index |
| 650 | 0 | 0 | _aConsumers |
| 650 | 0 | 0 | _aMotivation research (Marketing) |
| 999 |
_c27009 _d27009 |
||