000 00585nam a2200193 4500
001 0000009356
008 231029s9999 xx 000 0 und d
020 0 0 _a0131212761
_cRM25.00
040 _aPOLIMAS
090 0 0 _a658.8
_bKOT
100 1 0 _aKotler, Philip
245 1 0 _aPrinciples of marketing /
_cPhilip Kotler, Gary Armstrong
250 0 0 _a10th ed.
260 0 0 _aUpper Saddle River, NJ ;
_a[London]
_bPearson/Prentice Hall
_c2004
300 0 0 _axxix, 661p.
_bill.
_c28cm.
504 0 0 _aIncludes bibliography references and index
650 0 0 _aMarketing
700 1 0 _aArmstrong, Gary
999 _c28032
_d28032