000 | 00505nam a2200169 4500 | ||
---|---|---|---|
001 | 0000010082 | ||
008 | 231029s9999 xx 000 0 und d | ||
020 | 0 | 0 |
_a0071159517 _cRM152.18 |
040 | _aPOLIMAS | ||
090 | 0 | 0 |
_a658.8 _bMCD |
100 | 1 | 0 | _aMcDonald,William J., |
245 | 1 | 0 |
_aDirect marketing / _ban integrated approach _cWilliam J.McDonald. |
260 | 0 | 0 |
_aBoston _bIrwin/McGraw-Hill _c1998 |
300 | 0 | 0 |
_axviii,532p. _bill. _c25cm |
650 | 0 | 0 | _aDirect marketing |
650 | 0 | 0 |
_aDirect marketing _xCase studies. |
999 |
_c30198 _d30198 |