000 00505nam a2200169 4500
001 0000010082
008 231029s9999 xx 000 0 und d
020 0 0 _a0071159517
_cRM152.18
040 _aPOLIMAS
090 0 0 _a658.8
_bMCD
100 1 0 _aMcDonald,William J.,
245 1 0 _aDirect marketing /
_ban integrated approach
_cWilliam J.McDonald.
260 0 0 _aBoston
_bIrwin/McGraw-Hill
_c1998
300 0 0 _axviii,532p.
_bill.
_c25cm
650 0 0 _aDirect marketing
650 0 0 _aDirect marketing
_xCase studies.
999 _c30198
_d30198