| 000 | 00530nam a2200181 4500 | ||
|---|---|---|---|
| 001 | 0000010682 | ||
| 008 | 231029s9999 xx 000 0 und d | ||
| 020 | 0 | 0 |
_a0201108402 _cRM106.32 |
| 040 | _aPOLIMAS | ||
| 090 | 0 | 0 |
_a658.8 _bCRA |
| 100 | 1 | 0 | _aCravens, David W. |
| 245 | 1 | 0 |
_aMarketing / _cDavid W. Cravens, Robert B. Woodruff |
| 260 | 0 | 0 |
_aReading, Mass. _bAddison-Wesley Pub. _c1986 |
| 300 | 0 | 0 |
_axxiii, 818 p. _bill. _c29cm. |
| 504 | 0 | 0 | _aIncludes bibliography and index |
| 650 | 0 | 0 | _aMarketing |
| 700 | 1 | 0 | _aWoodruff, Robert B. |
| 999 |
_c31998 _d31998 |
||