| 000 | 00725nam a2200217 4500 | ||
|---|---|---|---|
| 001 | 0000010849 | ||
| 008 | 231029s9999 xx 000 0 und d | ||
| 020 | 0 | 0 |
_a0273706934 _cRM353.22 |
| 040 | _aPOLIMAS | ||
| 090 | 0 | 0 |
_a658.802 _bPEL |
| 100 | 1 | 0 |
_aPelsmacker, Patrick de, _d1957- |
| 245 | 1 | 0 |
_aMarketing communications / _ba European perspective _cPatrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh |
| 250 | 0 | 0 | _a3rd ed. |
| 260 | 0 | 0 |
_aNew York _bPrentice Hall _c2006 |
| 300 | 0 | 0 |
_ax, 610p. _bill. _c25cm. |
| 504 | 0 | 0 | _aIncludes bibliographical references and index |
| 650 | 0 | 0 | _aAdvertising |
| 650 | 0 | 0 |
_aCommunication in marketing _zEurope |
| 700 | 1 | 0 |
_aBergh, Joeri van den _d1971- |
| 700 | 1 | 0 |
_aGeuens, Maggie _d1969- |
| 999 |
_c32499 _d32499 |
||