| 000 | 00611nam a2200181 4500 | ||
|---|---|---|---|
| 001 | 0000011364 | ||
| 008 | 231029s9999 xx 000 0 und d | ||
| 020 | 0 | 0 |
_a0077078543 _cRM215.46 |
| 040 | _aPOLIMAS | ||
| 090 | 0 | 0 |
_a658.802 _bDAV |
| 100 | 1 | 0 | _aDavies, Adrian |
| 245 | 1 | 0 |
_aThe strategic role of marketing / _bunderstanding why marketing should be central to your business strategy _cAdrian Davies |
| 260 | 0 | 0 |
_aLondon ; _aNew York _bMcGraw-Hill Book _c1995 |
| 300 | 0 | 0 |
_aix, 205p. _bill. _c24cm. |
| 504 | 0 | 0 | _aIncludes bibliographical references and index |
| 650 | 0 | 0 | _aMarketing |
| 650 | 0 | 0 | _aStrategic planning |
| 999 |
_c34044 _d34044 |
||