| 000 | 00627nam a2200205 4500 | ||
|---|---|---|---|
| 001 | 0000011783 | ||
| 008 | 231029s9999 xx 000 0 und d | ||
| 020 | 0 | 0 |
_a0136110827 _cRM639.11 |
| 040 | _aPOLIMAS | ||
| 090 | 0 | 0 |
_a659.1 _bLAN |
| 100 | 1 | 0 |
_aLane, W. Ronald _d1940- |
| 245 | 1 | 0 |
_aKleppner's advertising procedure / _cW. Ronald Lane, Karen Whitenill King, Tom Reichert |
| 250 | 0 | 0 | _a18th.ed. |
| 260 | 0 | 0 |
_aBoston _bPrentice Hall _c2011 |
| 300 | 0 | 0 |
_axx, 817p. _bill. _c28cm. |
| 504 | 0 | 0 | _aIncludes bibliographical references and index |
| 650 | 0 | 0 | _aAdvertising |
| 700 | 1 | 0 | _aKing, Karen Whitehill |
| 700 | 1 | 0 | _aReichert, Tom |
| 999 |
_c35301 _d35301 |
||