000 00548nam a2200181 4500
001 0000011785
008 231029s9999 xx 000 0 und d
020 0 0 _a9780077294106
_cRM606.88
040 _aPOLIMAS
090 0 0 _a658.8342
_bHAW
100 1 0 _aHawkins, Del I.
245 0 0 _aConsumer behavior /
_bBuilding marketing strategy
_cDel I. Hawkins, David L. Mothersbaugh
250 0 0 _a11th ed.
260 0 0 _aBoston
_bMcGraw-Hill/Irwin
_c2010
300 0 0 _axvii, 778p.
_bill.
_c26cm.
650 0 0 _aConsumer behavior
700 1 0 _aMothersbaugh, David L.
999 _c35307
_d35307