| 000 | 00539nam a2200181 4500 | ||
|---|---|---|---|
| 001 | 0000011820 | ||
| 008 | 231029s9999 xx 000 0 und d | ||
| 020 | 0 | 0 |
_a0814416934 _cRM67.77 |
| 040 | _aPOLIMAS | ||
| 090 | 0 | 0 |
_a658.802 _bLUT |
| 100 | 1 | 0 | _aLuther, William M. |
| 245 | 1 | 0 |
_aThe marketing plan / _bHow to prepare and implement it _cWilliam M. Luther. |
| 250 | 0 | 0 | _a4th. ed. |
| 260 | 0 | 0 |
_aNew York _bAMACOM. _c2011. |
| 300 | 0 | 0 |
_axi, 292p. _bill. _c23cm. |
| 504 | 0 | 0 | _aIncludes bibliographical references and index |
| 650 | 0 | 0 | _aMarketing. |
| 999 |
_c35412 _d35412 |
||