| 000 | 00595nam a2200181 4500 | ||
|---|---|---|---|
| 001 | 0000011831 | ||
| 008 | 231029s9999 xx 000 0 und d | ||
| 020 | 0 | 0 |
_a9780071621250 _cRM92.47 |
| 040 | _aPOLIMAS | ||
| 090 | 0 | 0 |
_a658.8 _bBIG |
| 245 | 1 | 4 |
_aThe big book of marketing / _cedited by Anthony G. Bennett |
| 260 | 0 | 0 |
_aNew York _bMcGraw-Hill _c2010 |
| 300 | 0 | 0 |
_axv, 464p. _bill. _c23cm. |
| 500 | 0 | 0 | _aLessons and best practices from the World's greatest companies |
| 504 | 0 | 0 | _aIncludes bibliographical references and index |
| 650 | 0 | 0 |
_aMarketing _xCase studies |
| 700 | 1 | 0 | _aBennett, Anthony G. |
| 999 |
_c35445 _d35445 |
||