| 000 | 00561nam a2200193 4500 | ||
|---|---|---|---|
| 001 | 0000012094 | ||
| 008 | 231029s9999 xx 000 0 und d | ||
| 020 | 0 | 0 |
_a0132167123 _cRM671.00 |
| 040 | _aPOLIMAS | ||
| 090 | 0 | 0 |
_a658.8 _bKOT |
| 100 | 1 | 0 | _aKotler, Philip |
| 245 | 1 | 0 |
_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong |
| 250 | 0 | 0 | _a14th ed. |
| 260 | 0 | 0 |
_aBoston _bPearson Prentice Hall _c2012 |
| 300 | 0 | 0 |
_axxiv, 613p. _bill. _c29cm. |
| 504 | 0 | 0 | _aIncludes bibliographical references and index |
| 650 | 0 | 0 | _aMarketing |
| 700 | 1 | 0 | _aArmstrong, Gary |
| 999 |
_c36234 _d36234 |
||