| 000 | 00602nam a2200181 4500 | ||
|---|---|---|---|
| 001 | 0000012449 | ||
| 008 | 231029s9999 xx 000 0 und d | ||
| 020 | 0 | 0 |
_a0137228511 _cRM249.81 |
| 040 | _aPOLIMAS | ||
| 090 | 0 | 0 |
_a658.8 _bKOT |
| 100 | 1 | 0 | _aKotler, Philip |
| 245 | 1 | 0 |
_aMarketing management / _banalysis, planning, implementation, and control _cPhilip Kotler |
| 250 | 0 | 0 | _a8th ed. |
| 260 | 0 | 0 |
_aEnglewood Cliffs, N.J. _bPrentice Hall _c1994 |
| 300 | 0 | 0 |
_axxix, 801p. _bill. (some col.), col. map _c27cm. |
| 504 | 0 | 0 | _aIncludes bibliographical references and indexes |
| 650 | 0 | 0 |
_aMarketing _xManagement |
| 999 |
_c37299 _d37299 |
||