| 000 | 00635nam a2200205 4500 | ||
|---|---|---|---|
| 001 | 0000012648 | ||
| 008 | 231029s9999 xx 000 0 und d | ||
| 020 | 0 | 0 |
_a0030767482 _cRM299.25 |
| 040 | _aPOLIMAS | ||
| 090 | 0 | 0 |
_a658.82 _bSHI |
| 100 | 1 | 0 | _aShimp, Terence A. |
| 245 | 1 | 0 |
_aPromotion management & marketing communications / _cTerence A. Shimp |
| 250 | 0 | 0 | _a3rd ed. |
| 260 | 0 | 0 |
_aFort Worth _bDryden Press _c1993 |
| 300 | 0 | 0 |
_axxii, 682p. _bill. _c24cm. |
| 504 | 0 | 0 | _aIncludes bibliographical references and indexes |
| 650 | 0 | 0 |
_aAdvertising _xDirect marketing |
| 650 | 0 | 0 | _aCommunication in marketing |
| 650 | 0 | 0 | _aSales promotion |
| 999 |
_c37896 _d37896 |
||