| 000 | 00526nam a2200181 4500 | ||
|---|---|---|---|
| 001 | 0000013678 | ||
| 008 | 231029s9999 xx 000 0 und d | ||
| 020 | 0 | 0 |
_a9780078028953 _cRM371.28 |
| 040 | _aPOLIMAS | ||
| 090 | 0 | 0 |
_a659.1 _bARE |
| 100 | 0 | 0 | _aArens, William F |
| 245 | 1 | 0 |
_aContemporary adversiting and integrated marketing communications / _cWilliam F Arens |
| 250 | 0 | 0 | _a14th ed. |
| 260 | 0 | 0 |
_aNew York _bMc Graw-Hill _c2013 |
| 300 | 0 | 0 |
_axxxix, 678p. _bill. _c28cm. |
| 504 | 0 | 0 | _aIncludes index |
| 650 | 0 | 0 | _aAdvertising |
| 999 |
_c40980 _d40980 |
||