000			00728nam a2200217 4500
001			0000013723
008			231029s9999 xx 000 0 und d
020	0	0	_a9780073530048 _cRM664.29
040			_aPOLIMAS
090	0	0	_a658.83420973 _bHAW
100	1	0	_aHawkins, Del I.
245	1	0	_aConsumer behavior / _bbuilding marketing strategy _cDel. I. Hawkins, David L. Mothersbaugh
250	0	0	_a12th.ed.
260	0	0	_aNew York _bMc Graw Hill _c2013
300	0	0	_xxvii, 772p.a _bill. _c26cm. _e1cd Rom [4 3/4 in.]
504	0	0	_aIncludes index
650	0	0	_aConsumer behavior _zUnited States
650	0	0	_aConsumer behavior _zUnited States _vCase studies
650	0	0	_aMarket surveys _zUnited States
700	1	0	_aMothersbaugh, David L.
999			_c41115 _d41115