| 000 | 00619nam a2200193 4500 | ||
|---|---|---|---|
| 001 | 0000014427 | ||
| 008 | 231029s9999 xx 000 0 und d | ||
| 020 |
_a9780470669976 _cRM175.89 |
||
| 090 | 0 | 0 |
_a658.802 _bMCD |
| 100 | 0 | 0 | _aMcDonald, Malcom |
| 245 | 1 | 0 |
_aMarketing plan: / _bhow to prepare them, how to use them _cMalcom McDonald, Hugh Wilson |
| 250 | _a7th ed | ||
| 260 |
_aUnited Kongdom: _bJohn Wiley & Sons _c2011 |
||
| 300 |
_axvi, 573p. _bill. _c25cm |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | 0 |
_aMarketing _xmanagement |
| 650 | 0 | 0 |
_aMarketing _xplanning |
| 700 | 1 | 0 | _aWilson, Hugh |
| 999 |
_c43191 _d43191 |
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