| 000 | 00672cam a2200205 4500 | ||
|---|---|---|---|
| 001 | 0000014784 | ||
| 008 | 231029s9999 xx 000 0 und d | ||
| 020 |
_a0132056763 _cRM66.65 |
||
| 040 | _aPOLIMAS | ||
| 090 | 0 | 0 |
_a658.8 _bLOV |
| 100 | 1 | 0 | _aLovelock, Christopher H. |
| 245 | 1 | 0 |
_aServices marketing / _bpeople, technology, strategy _cChristopher Lovelock, Jochen Wirtz |
| 250 | _a6th ed. | ||
| 260 |
_aUpper Saddle River, N.J. _bPearson/Prentice Hall _c2007 |
||
| 300 |
_axx, 648p. _bill. _c29cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aProfessions _xMarketing |
|
| 650 | 0 |
_aService industries _xMarketing |
|
| 700 | 1 | 0 | _aWirtz, Jochen |
| 999 |
_c44232 _d44232 |
||