| 000 | 00667nam a2200217 4500 | ||
|---|---|---|---|
| 001 | 0000014969 | ||
| 008 | 231029s9999 xx 000 0 und d | ||
| 020 |
_a0324125690 _cRM225.00 |
||
| 040 | _aPOLIMAS | ||
| 090 | 0 | 0 |
_a658.8 _bZIK |
| 100 | 0 | 0 | _aZikmund, William G |
| 245 | 1 | 0 |
_aEffective marketing / _bcreating and keeping customers _cWilliam G. Zikmund, Michael d'Amico |
| 250 | _a3rd ed | ||
| 260 |
_aOhio _bSouth-Western College _c2002 |
||
| 300 |
_axxix, 553p. _bcol. ill. _c28cm |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | 0 | _aConsumer behavior |
| 650 | 0 | 0 | _aExport marketing |
| 650 | 0 | 0 | _aMarketing |
| 700 | 1 | 0 | _aD'Amico, Michael |
| 999 |
_c44784 _d44784 |
||