| 000 | 00511cam a2200181 4500 | ||
|---|---|---|---|
| 001 | 0000015182 | ||
| 008 | 231029s9999 xx 000 0 und d | ||
| 020 |
_a9780132570183 _cRM855.45 |
||
| 040 | _aPOLIMAS | ||
| 090 |
_a658.8 _bMAL |
||
| 100 | 1 | 0 | _aMalhotra, Naresh K. |
| 245 | 1 | 0 |
_aBasic marketing research / _bintegration of social media _cNaresh K. Malhotra |
| 250 | _a4th ed. | ||
| 260 |
_aBoston _bPearson2012 |
||
| 300 |
_a672p. _bill. _c28cm. |
||
| 504 | _aIncludes index | ||
| 650 | _aMarketing research | ||
| 999 |
_c45420 _d45420 |
||