| 000 | 00639nam a2200205 4500 | ||
|---|---|---|---|
| 001 | 0000015512 | ||
| 008 | 231029s9999 xx 000 0 und d | ||
| 020 |
_a9781285073040 _cRM1001.75 |
||
| 040 | _aPOLIMAS | ||
| 090 | 0 | 0 |
_a541.513 _bFER |
| 100 | 1 | 0 | _aFarrell,O.C. |
| 245 | 1 | 0 |
_aMarketing strategy / _btext and cases _cO.C.Ferrell, Michael D. Hartline |
| 250 | 0 | 0 | _a6th.ed |
| 260 | 0 | 0 |
_aMason _bCancage Learning _c2014 |
| 300 |
_axxvi,587p. _bill. _c26cm |
||
| 504 | _aIncludes bibliographical references and indexs | ||
| 650 |
_aMarketing _xmanagement |
||
| 650 |
_aMarketing _xmanagement _vcase studies |
||
| 700 | 1 | 0 | _aHartline, Michael D. |
| 999 |
_c46410 _d46410 |
||