| 000 | 00630nam a2200193 4500 | ||
|---|---|---|---|
| 001 | 0000015519 | ||
| 008 | 231029s9999 xx 000 0 und d | ||
| 020 |
_a9781285187815 _cRM883.06 |
||
| 040 | _aPOLIMAS | ||
| 090 | 0 | 0 |
_a659.1 _bADV |
| 245 | 1 | 0 |
_aAdvertising & integrated brand promotion / _cThomas Clayton OGuinn...[et.al] |
| 250 | 0 | 0 | _a7th ed |
| 260 | 0 | 0 |
_aStamford, CT _bCengage Learning _c2015 |
| 300 |
_axx, 407p. _bill _c28cm |
||
| 504 | _aIncludes bibliographical references and indexs | ||
| 650 | _aAdvertising & integrated brand promotion | ||
| 650 | _aAdvertising media planning | ||
| 700 | 1 | 0 | _aO'Guinn, Thomas Clayton |
| 999 |
_c46431 _d46431 |
||