000 00620nam a2200205 4500
001 0000001627
008 231029s9999 xx 000 0 und d
020 0 0 _a9789812401229
_cRM27.37
020 0 0 _a9812401229
_cRM27.37
040 _aPOLIMAS
090 0 0 _a658.8342
_bASS
100 1 0 _aAssael, Henry
245 1 0 _aConsumer behavior and marketing action /
_cHenry Assael
250 0 0 _a6th. ed.
260 0 0 _aAustralia
_bThomson Learning
_c2001
300 0 0 _axviii, 718p.
_bill.
_c24cm.
504 0 0 _aIncludes bibliographical references and index
650 0 0 _aConsumer behavior
650 0 0 _aMotivation research (Marketing)
999 _c4851
_d4851