000			00592nam a2200193 4500
001			0000001648
008			231029s9999 xx 000 0 und d
020	0	0	_a0324014805 _cRM180.83
020	0	0	_a9780324014808 _cRM180.83
040			_aPOLIMAS
090	0	0	_a658.802 _bJAI
100	1	0	_aJain, Subhash C.,
245	1	0	_aMarketing planning & strategy / _cSubhash C. Jain
250	0	0	_a6th ed.
260	0	0	_aCincinnati, Ohio _bSouth-Western College Pub. _c2000
300	0	0	_axviii, 925p. _bill. _c24cm.
504	0	0	_aIncludes bibliographical references and index.
650	0	0	_aMarketing _xManagement
999			_c4914 _d4914