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| 001 | 0000001710 | ||
| 008 | 231029s9999 xx 000 0 und d | ||
| 020 | 0 | 0 |
_a0072999896 _cRM125.00 |
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_a9780072999891 _cRM125.00 |
| 040 | _aPOLIMAS | ||
| 090 | 0 | 0 |
_a658.8 _bKER |
| 100 | 1 | 0 | _aKerin, Roger A. |
| 245 | 1 | 0 |
_aMarketing / _bthe core _cRoger A.Kerin, Steven W.Hartley, William Rudelius |
| 250 | 0 | 0 | _a2nd. ed. |
| 260 | 0 | 0 |
_aBoston; Burr Ridge, _bMcGraw-Hill _c2007 |
| 300 | 0 | 0 |
_axxxiii, 425p. _bill. _c28cm. |
| 504 | 0 | 0 | _aIncludes index |
| 650 | 0 | 0 | _aMarketing |
| 700 | 1 | 0 | _aHartley, Steven W. |
| 700 | 1 | 0 | _aRudelius, William |
| 999 |
_c5100 _d5100 |
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